Company Overview

Trader Corporation is a Canadian leader in print and online vertical media. The company was formed in June 2006 with the integration of Classified Media (Canada) Holdings Inc. (Trader Canada) and Trader Media Corporation (TMC). The two companies were acquired by Yellow Pages Income Fund that same year. Trader Corporation is present throughout Canada.

Trader Corporation publishes approximately 160 publications and 22 web sites covering four product verticals: automotive, real estate, general merchandise and employment. The company’s publications have a weekly readership of approximately 1 million and its network of web sites attracts close to 3.5 million unique visitors per month.¹

The business goal of Trader Corporation is to establish a national trading and advertising platform for customers, providing a “one-stop shop” for buyers and sellers in all the major vertical categories: vehicles, real estate, general merchandise and employment. Central to the company’s leadership position is its well-known brands and products, rich local content both print and online, and direct customer relationships.

Trader Corporation generates revenues through three primary sources: (i) fees for displaying advertising sold to commercial customers, (ii) fees for classified advertisements sold to commercial and private party customers, and (iii) circulation revenue.

Trader Corporation has the exclusive control and ownership of the trademarks and brands previously owned by both companies and will leverage them on a nationwide basis. The brand portfolio includes: Auto Trader™, Auto Hebdo™, The Bargain Finder™, Buy&Sell™, Renters News™, Home Renters’ Guide™, homeTRADER.ca™, BuySell.com, and LesPAC.com™.

Historical Overview

Trader Media Corporation (TMC)

TMC was Ontario’s leading publisher of classified advertising publications and Web sites. The TMC business began in 1975 and expanded through acquisitions and strong internal growth.

TMC’s brands included Auto Trader™, Ontario’s largest source of used vehicle photo-classified advertising, as well as Renters News™, Resale Homes™ and New Homes & Condos™, the leading guides to housing in the major Ontario markets.

Classified Media (Canada) Holdings Inc. (Trader Canada)

Trader Canada was founded in 1987 with three publications and experienced significant growth over the years due to a strong sales-based culture focused on creating value for customers. Trader Canada grew primarily by extending the geographic reach of its existing print and online brands, introducing new titles, as well as making selective acquisitions of existing publications and online businesses.

Trader Canada’s main brands included Auto Trader™, Auto Hebdo™, The Bargain Finder™, VisiteNet™ and Home Renters Guide™.

Created in 1996, LesPAC.com is the number one online classified advertising web site in Quebec. It is also among the province’s most visited Internet sites with an ad posted by consumers every 12 seconds. LesPAC.com is owned and operated by Trader Corporation.

¹ comScore Media Metrix Canada