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Investing for a better future: We are taking concrete steps to improve our environmental performance.

Corporate Social Responsibility

Over the past several years, our Corporate Social Responsibility (CSR) program has become an important part of the company’s culture. We are particularly proud of the progress we made in 2009 through our commitment to the environment.

We announced, in April, our participation in the Changing the world, one step at a time program, developed by Équiterre, a leading environmental organization in Quebec, and supported by Green Communities Canada. As the first national company to join this initiative, we are taking concrete steps to improve our environmental performance over the next three years.

We are committed to strengthening our environmental initiatives on an ongoing basis and the Changing the world, one step at a time program provides the framework for us to focus on certain priorities and measure our performance.

We are pleased to report that we are already taking some important environmental actions as part of our day-to-day business practices. For example, we produce directories composed of post-consumer fibre from Canadian suppliers, and we use vegetable-based ink and hot-melt glue, rendering them entirely recyclable. We also purchase only 100% recycled and FSC-certified (Forest Stewardship Council) office paper for all our offices across the country.

This is just a beginning. Here are additional concrete measures we have taken in 2009 to support our commitment to the environment.