Corporate Social Responsibility
OUR MORE THAN 100-YEAR LEGACY IN SUPPORTING LOCAL BUSINESSES GIVES US A SPECIAL RELATIONSHIP WITH CANADIAN COMMUNITIES. INDEED, IT’S A RELATIONSHIP WE DON’T TAKE FOR GRANTED.
IN 2011, WE DELIVERED ON OUR COMMITMENTS BY LAUNCHING A FREE, EIGHT-CITY SEMINAR SERIES TO HELP BUSINESS OWNERS UNDERSTAND THEIR CHANGING CUSTOMERS — HOW TO HARNESS ONLINE MARKETING AND, ULTIMATELY, HOW TO SUCCEED AND CONTRIBUTE TO A STRONGER LOCAL ECONOMY.
Along with the online and mobile Yellow Pages search tools, the Yellow Pages directory helps consumers find local goods and services in their community thereby supporting
local businesses, the pillars of our
communities. This fosters a more
robust local economy and a healthier national economy.
PROVIDING CHOICE TO CANADIANS
With more than 340,000 advertisers, or about one third of all Canadian businesses, including
230,000 online advertisers, YPG has a strong market presence across the country. About 84%
of Canadians consumers search our online, mobile or print platforms to find the product, service
or business they’re looking for.
Giving the changing consumer habits of Canadians who now increasingly turn to digital alternatives
such as our YellowPages.ca site or mobile application, we provide choice. We have a customer delivery program enabling Canadians to opt-out of receiving the Yellow Pages print directory. We promote this program directly on the cover of our directories, via social media and other activities.
While more Canadians are opting for digital and mobile search tools every day, about two out of three Canadians used at least once a Yellow Pages
directory to find a local business search in 2011. Our environmental stewardship therefore focuses on reducing paper
consumption while still satisfying the needs of consumers and advertisers. In this respect, we’ve made excellent progress.
We accomplished this through
on-demand distribution of residential
directories in large cities in Québec
and Ontario to better reflect evolving consumer habits.
What’s more, we continuously monitor our greenhouse gas emissions, waste, paper and water consumption and other key performance indicators.
One Step at a Time
We’ve also implemented Changing
the World, One Step at a Time, in
partnership with Équiterre, a leading environmental organization. We have completed 25 of the program’s
31 initiatives, including offering Canadians a choice about whether
to receive a printed directory, and
ensuring that all our new desktop
computers are energy efficient
(Energy Star 5.0).
Continuously improving Our Environmental Performance