FINANCIAL AND OPERATIONAL HIGHLIGHTS
YELLOW MEDIA INC.
is a leading
digital company
offering media and
marketing solutions
to small and medium businesses
across Canada.
YELLOW MEDIA INC. IS ALSO A LEADER IN NATIONAL DIGITAL ADVERTISING THROUGH MEDIATIVE, A DIGITAL ADVERTISING
AND MARKETING SOLUTIONS PROVIDER TO NATIONAL AGENCIES
AND ADVERTISERS.
Our strategy is to leverage our multiplatform media and marketing solutions to enhance services to our advertisers, build traffic to our network of properties and improve user experience by focusing on the deployment of the Yellow Pages 360º Solution.
With this comprehensive solution we are strengthening our commitment to help businesses across Canada embrace the new digital space, providing them with the right services and products to manage and grow their businesses.
Financial and Operational Highlights
(in millions of Canadian dollars)
|
2011 |
| Revenues |
1,328.9 |
| EBITDA |
679.7 |
| Free Cash Flow from Continuing Operations |
275.2 |
| Advertiser Count |
340,000 |
| Online advertisers |
63% |
| Reach of Online Canadians |
38% |
| Mobile Downloads |
3.7M |
annualized
online revenues of
$360 million