History

1908
Founded with the publication of the first telephone directory in Canada, operated as a division of Bell Canada.

1971
Incorporated as Tele-Direct (Publications) Inc.

1980
Expansion into international markets (Hong Kong, Bahrain, Egypt, Jordan, the United Arab Emirates, the West Indies, the Cayman Islands and the U.S).

1999
Tele-Direct (Publications) Inc. changed its name to Bell ActiMedia Inc., repositions as a multimedia company becoming business incubator for Sympatico.

2000
Partnership between Sympatico and American Internet giant Lycos Inc.

2001
Creates six online city information sites (MontrealPlus.ca, CalgaryPlus.ca, EdmontonPlus.ca, VancouverPlus.ca, QuebecPlus.ca and OttawaPlus.ca).

2002
Bell Canada sells its local business search segment which becomes known as Yellow Pages Group and is acquired by Kohlberg Kravis Roberts & Co. (KKR) and Ontario Teachers' Merchant Bank, with Bell Canada retaining 10% ownership.

2003

  • Yellow Pages Group concludes the purchase of the CanadaPlus.ca city sites network from Bell Canada's Sympatico Portal Division
  • Initial public offering completed through Yellow Pages Income Fund.

2004
Yellow Pages Income Fund becomes 100% owner of Yellow Pages Group.

2005
Completes the purchase of Advertising Directory Solutions Holdings Inc. (ADS) from an affiliate of Bain Capital for approximately CDN $2.55 billion creating a national platform for its directory business. Yellow Pages Group becomes the incumbent directory publisher in Alberta and British Columbia and certain parts of Quebec where Yellow Pages Group was not already present.

2006

  • Completes the purchase of Classified Media (Canada) Holdings Inc. (Trader Canada). Following this acquisition, Yellow Pages Group combines its affiliate company Trader Media Corporation (TMC)’s presence in Ontario with that of Trader Canada in the rest of Canada, renaming the combined business Trader Corporation. This gives Yellow Pages Group a national presence in vertical media with approximately 200 publications and 20 web sites
  • Completes the purchase of MTS Media from MTS Allstream Inc. solidifying national platform for its directory business. Yellow Pages Group becomes the incumbent directory publisher in Manitoba.

2007
Becomes sole owner of Aliant Directory Services after acquisition from Bell Aliant. Yellow Pages Group becomes largest directory publisher in Canada.

2008

  • Acquisition of Get-It Pages, a directory publisher serving four regional communities in the Province of Saskatchewan which serves to consolidate the national platform of Yellow Pages Group’s directory business
  • Completes the purchase of the assets of Volt Information Sciences, Inc. (VOLT)’s directory systems and services as well as its directory publishing operations which includes independent directories in selected Mid-Atlantic and Southeast American markets on September 8, 2008.

2010

  • Sells its Mid-Atlantic and Southeast American directory business
  • Acquires Canpages Inc.
  • Yellow Pages Income Fund converts from an income trust structure into a corporate structure (Yellow Media Inc.).  Following the conversion, Yellow Media Inc., holding of YPG, Trader and Canpages, begins trading on the Toronto Stock Exchange under the YLO ticker symbol.

2011

  • Launches the Yellow Pages™ 360° Solution, an integrated offering of YPG’s traditional and digital products
  • Completes the divestiture of Trader Corporation’s automotive segment to Funds advised by APAX Partners
  • Creates a new division called Wall2Wall Media (W2W) entirely focused on real estate portfolio. W2W manages publications and services related to the real estate, employment and hospital news in print and online verticals
  • Sells the assets of LesPAC Inc. to Mediagrif Interactive Technologies Inc.

2012

  • Redesigned Canpages.ca website launched
  • New “Meet the New Neighbourhood” marketing campaign launched
  • Proposes recapitalization plan to increase financial flexibility and accelerate digital transformation.