Yellow Media Inc.

Catherine Caplice

Vice-President — Customer Experience

Catherine Caplice was appointed Vice-President Customer Experience in January 2012. She brings more than 20 years of experience through various positions at Yellow Pages Group notably in sales, marketing and corporate development.

Prior to this role, Ms. Caplice held the position of Vice-President Marketing — Advertising Solutions where she oversaw Yellow Pages Group advertisers’ strategies and relationship management as well as the company’s sales force training program. She specializes in product development, go-to-market strategies, and has strong experience in building cross-functional work teams. Ms. Caplice has notably led the development of multimedia bundles, designed specifically for small and medium-sized businesses, helping them promote and grow their businesses.

Ms. Caplice was also central to integration activities following Yellow Pages Group’s acquisitions of MTS Media, Aliant Directory Services and Advertising Directory Solutions Holdings Inc. (Superpages).

Ms. Caplice holds a Bachelor of Political Science degree from the University of Toronto.