Yellow Media Inc.

Jeff Knisley

Vice President – Sales, Western Region

Jeff Knisley was appointed Vice President - Sales, Western Region in December 2010. Prior to this role he was Vice President – Sales, Automotive and Generalist at Trader Corporation.

Mr. Knisley He joined Trader Corporation in 2007 and was General Manager Sales, Ontario and Western Canada, Mr. Knisley successfully led the overall transformation of Trader Corporation’s national sales force which included the creation of a customer assignment structure, as well as the development and implementation of a new sales compensation model. He has also been instrumental in introducing two new advertising platforms to the Canadian automotive market which have generated a significant increase in revenue for the company.

Prior to joining Trader, Jeff Knisley held various senior level sales roles with UPS Supply Chain Solutions, a division of UPS, including his more recent position as Vice President of Sales – Business Development, Freight Services and Northern Border Solutions. Mr. Knisley also held a number of management positions with Purolator Courier Ltd. and Midland Transportation, a division of the Irving group of Companies.

Jeff Knisley’s proven track record as a sales leader has given him a reputation as a highly accomplished, versatile and performance-driven executive.