Yellow Media

Lise R. Lavoie

Chief Talent Officer

Lise Lavoie was appointed Chief Talent Officer in November 2012. Lise has more than 25 years of experience in management and sales with YPG.

She was Vice President, Sales, Quebec and Atlantic Canada from 2009. She is known for her strong customer focus, her relentless commitment to results and her natural ability to develop solid relationships with her colleagues and customers.

In her role, Ms. Lavoie is responsible for championing the cultural evolution we have undertaken to successfully deliver the company's business transformation. She is also accountable for aligning the company's HR strategy with the needs of the business in terms of talent acquisition, management, development and retention.

She first joined Yellow Pages Group’s predecessor company in 1986 as a telephone sales consultant. In 1999, she was promoted as Sales Director, a role she held until recently. Lise Lavoie was appointed as acting Vice President of Sales for Quebec and Atlantic Canada in April 2009 which subsequently led to her permanent appointment.  

Over the course of her career at Yellow Pages Group, Lise Lavoie has been involved in several major initiatives including the development of sales and customer segmentation, bargaining negotiations, and most recently, her instrumental role in the implementation of Customer First, an initiative that supports the company’s strategy of standardizing business processes nationally through an integrated customer relationship management platform. 

Lise Lavoie’s passion for sales combined with her leadership skills have contributed to her success throughout her career.