Yellow Media

Patrick Lauzon

President, Mediative (a Yellow Pages Group Company)

Patrick Lauzon was appointed president of Mediative, a Yellow Pages Group company, in October 2010. He brings to his position several years of experience in the Canadian media and internet sector. Previously, Mr. Lauzon was Vice-President & General Manager, National Markets at Yellow Pages Group responsible for developing the company’s national marketing strategy which resulted in the creation of Mediative. Yellow Pages Group YPG launched Mediative, a digital advertising and marketing solutions provider for national agencies and advertiser, in October 2010.

Patrick Lauzon was previously with Sun Media, where he served as Executive Vice-President, Online and New Business Initiatives. Patrick has distinguished himself in the Canadian media and Internet sector by demonstrating both leadership and innovation and through his involvement in numerous associations. Notably, Patrick was one of the early players in the online industry in Canada and his involvement on the IAB Canada board as member and chair since 1998 shows his commitment and dedication to growing this industry in Canada. He has also served on the boards of Virtual Paper and LIPSO and is the current chairman of Acquisio, a leading bid management platform for search, social media and display advertising. He also started Founders & Funders in 2007, an event series which helps match entrepreneurs with investors. 

Mr. Lauzon has an extensive background in developing media companies and in working with prominent Canadian advertisers. In addition, he has been active in the start-up industry as an investor in Montreal Start Up, provider of seed-level financing for entrepreneurs, and other initiatives. He was recognized by Marketing Magazine as one of Canada’s Top 100 future opinion leaders, and has been named a member of Canada's Top 40 Under 40™. In recent years, he enjoyed great success as a leader at Sun Media, Canoe.ca, Sympatico/MSN and Bell Canada.

Patrick Lauzon is a graduate of Northwestern University and Concordia University in Montreal. He also attended Harvard Law School and MIT’s Sloan School of Management.