Company Profile
Print VersionWho We Are
Yellow Media (TSX: Y) is a Montreal-based holding of leading digital advertising and marketing solutions companies. With offices coast to coast, Yellow Media employs over 2,800 people.
Our flagship property is a multimedia and marketing solutions company with a 100-year legacy of enabling growth in Canada’s small and medium-sized businesses. YPG provides local businesses with the guidance and tools they need to stand out from the competition and attract customers across both traditional and digital media platforms.
W2W manages activities, publications and services related to real estate, recruitment and healthcare verticals.
- 75 print publications
- 4 websites
- Reaches over 23 million Canadians each year
- Covers new homes, new condos, rentals, resale, as well as home and décor markets
A branch of YPG, Mediative is one of Canada’s largest digital advertising and marketing solutions providers to national-scale agencies and advertisers.
A web-based company and a leading provider of online promotions and shopping tools to Canadians.
What We Do
We provide Canadian business owners and managers with access to marketing advice and tools to stand out from the competition and attract customers.
We own and operate some of Canada’s leading online search and shopping properties including YellowPages.ca™, Canada411.ca™, and RedFlagDeals.com. Our online destinations reach approximately 9 million unique visitors each month.
We also provide a variety of digital tools to help businesses succeed online as part of our Yellow Pages™ 360° Solution.
- Affordable website design and hosting
- Virtual business profiles
- HD video production and hosting
- Search engine optimization and marketing (SEO/SEM)
- Proprietary analytics platform
We provide a variety of mobile applications to help people locate goods and services in their neighbourhoods and access deals and savings. Our mobile apps have been downloaded over 4 million times (Source: data from app stores of iPhone, iPad, BlackBerry, Google Android, Palm Pre and Windows 7 platforms).
We also support innovation and encourage the development of new mobile search applications through YellowAPI.com, our public API (application programming interface) open to developers across all platforms. YellowAPI provides access to YPG’s 1.5 million authenticated and verified business listings and provides opportunities for monetization (Source: TBA). In 2011, we also launched the YellowAPI Developer Program to help developers bring life to their ideas through seed funding as well as access to internal YellowAPI resources such as graphic design, quality assurance, legal guidance and technical assistance.
YPG’s mobile segment includes:
- YellowPages.ca mobile apps on iPhone, iPad, BlackBerry, Android, and Windows Phone 7
- YellowPages.ca mobile site at m.yp.ca
- Variety of mobile search apps included ShopWise, Urbanizer, RedFlagDeals, SMS Search - 411411
- Mobile advertising and placement for businesses
- A public API in YellowAPI.com
- Application developer support and funding through the Yellow API Developer Program
Print advertising remains a valuable and useful instrument for business advertising. As there is no longer a single accepted channel of communication, print remains an important element of any business marketing mix for us.
Our print products include:
- Over 300 Yellow Pages directories across Canada with a combined circulation of 17 million
- 25 residential phone number directories which are available only upon request
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