Yellow Media

One in two Canadians consult the print directory to find nearby goods and services each month and over 340,000 Canadian businesses continue to make use of this media to reach potential clients.

We proactively work to continuously reduce the impact of our print operations, here’s how:

We provide people with choice

YPG offers various online and mobile products and invests in the growth of these platforms.

As we have no interest in delivering directories to those who do not wish to receive them, we offer Canadians the option of removing their address from the Yellow Pages print directory delivery list by completing an opt-out form. To view our print directory distribution policy, click here.

No trees are cut to make our directories

• Directories are made from waste wood chips from the lumber industry. These are generated from converting a round tree into square lumber.
• 100% of all waste wood used for directory fabrication is from responsibly-managed forests following one of the following standards.

Our directories have one of the highest material recycling rates in Canada

Directories are not crowding landfills. Over 85% of Canadians recycle outdated directories. This is compared to a 70% recycling rate for newspapers and 40% for general use paper in Quebec, for example.

We are committed to continuously reducing our paper consumption in a proactive manner

• We reduced our directory paper consumption by 25% from 2008 to 2010 through various distribution and production initiatives such as the distribution by request of the residential or “white pages” directories in eight major cities.
• We also reduced internal paper usage by 50% in the same timeframe across our offices through paperless workflows and awareness initiatives.

We contribute to provincial recycling costs and programs

Since 1995, we voluntarily contribute to provincial recycling costs. We now contribute in multiple provinces through formalized programs.

• In Ontario, Quebec and Manitoba, we contribute 50% to 80% of directory recycling costs.
• In Nova Scotia, we work with the province to produce and include recycling information for residents in our directories, the main source of recycling information for Nova Scotians.
• Other provinces such as British Columbia and Saskatchewan have announced programs through which YPG will contribute to recycling fees.

The lifecycle carbon footprint of a directory is lesser than many household activities or products

We work with ISO 14001 paper producers meaning our paper uses and creates:

• 27% less energy
• 84% less greenhouse gases
• 80% fewer air particulate pollutants