Yellow Media Inc.

Martin Nisenholtz

Senior Vice President, Digital Operations
The New York Times Company
Director

Martin Nisenholtz is Senior Vice President, Digital Operations for The New York Times Company since February 2005. He is responsible for the strategy development, operations and management of The New York Times Company's digital properties, including About.com, whose acquisition was announced in February 2005. Mr. Nisenholtz was chief executive officer of New York Times Digital from 1999 to 2005.

In June 2001, Mr. Nisenholtz founded the Online Publishers Association (OPA), an industry trade organization that represents the interests of high-quality online publishers. He serves on the Board of Directors for the Ad Council, Leukemia & Lymphoma Society and the Interactive Advertising Bureau (IAB).

Mr. Nisenholtz holds a Bachelor in Psychology degree from the University of Pennsylvania and a graduate degree from the University of Pennsylvania Annenberg School of Communication.