Yellow Pages Group Wins a Record-Breaking Number of Yellow Pages Industry Excellence Awards!
Print VersionEight of YPG’s innovative programs rewarded by the global directory advertising industry
Montreal (Quebec), April 26, 2006 – Yellow Pages Group (YPG), Canada’s largest telephone directories publisher, was honored at the Yellow Pages Association Industry Excellence Awards in Orlando, Florida last night. The Company was the recipient of an unprecedented eight awards including four gold, three silver and one bronze for its marketing and communications’ strategies.
More than 600 people from 50 worldwide directory publishers were present at this year’s ceremony. Marc P. Tellier, President and Chief Executive Officer of Yellow Pages Group, along with some YPG executives, received the highest number of awards in seven out of 17 categories for its product innovations and various marketing communication programs.
“We have invested a lot over the past three years in our brand and in expanding the directory category as we know it today by developing innovative marketing campaigns and product offerings both for our print and online directories,” said Geneviève LeBrun, Vice President, Marketing of Yellow Pages Group. “Last night, we were recognized by our peers for our efforts in that sense and we feel very proud about it.”
“Yellow Pages Group continues to excel with its marketing and sales initiatives,” added
Neg Norton, President of the Yellow Pages Association. “Their performance at this year’s Excellence Awards testifies of their constant focus on achieving greater results.”
YPG’s Excellence Awards include:
Gold Awards
1. Community Service – “Make It Real”
Make it Real is a unique community program that rewarded 12-grade students who made a difference in their community. A total of $170,000 was given to selected communities in Alberta and British Columbia.
2. Marketing Innovation, Electronic Products – “Hello Yellow – Toronto by cell”
HelloYellow™ (310-YELO) is a voice-activated telephone directory assistance service which allows users to conduct a business category search by phone.
3. Process Innovation, Print Product – “Credit Offer Program”
Special valued offer for advertisers.
4. Advertising and Promotion, Consumer or B2B Direct Marketing – “WebNumber magazine insert”
The WebNumber magazine insert is a two-part print interactive ad. This ad is inserted in selected magazines and demonstrates how the WebNumber product works.
Silver Awards
1. Distribution – “Home Improvement Distribution”
2. Marketing Innovation, Print Production – “WebNumber product launch”
3. Advertising and Promotion, Consumer or B2B Multiple Media – “Find what’s near you contest”
Bronze Award
1. Marketing Innovation, Print Production – “New Detachable Bookmark”
Visuals of these campaigns are available upon requests.
The Yellow Pages Association Annual Conference
Presented each year by the Yellow Pages Association (YPA), the trade organization of a print and electronic media industry valued at more than $26 billion worldwide, the Annual Conference gathers industry leaders from around the world. The Conference also hosts the Industry Excellence Awards which recognizes outstanding directory publishers’ marketing strategies. Marc P. Tellier was a keynote speaker at this year’s conference. He notably talked about the change in the media landscape and the expansion of the directory category.
About Yellow Pages Group
Yellow Pages Group is Canada's largest telephone directories publisher. Yellow Pages Group publishes annually more than 330 Yellow Pages™ directories and alphabetical pages. The Company owns and manages Canada's most visited online directories YellowPages.ca™, Canada411.ca, as well as the CanadaPlus.ca, a network of seven local city sites. In addition, Yellow Pages Group is a leader in classified advertising in Ontario through Trader Media Corporation (TMC). TMC, Ontario's largest publisher of classified advertising and Web sites, is an affiliated company of Yellow Pages Group. For more information about the Company, visit www.ypg.com.
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Contact:
Monika Sniec
Manager, Corporate Communications
Yellow Pages Group
Tel: (514) 934-6894
monika.sniec@ypg.com
