Yellow Pages Group Launches New Custom Delivery Program in Vancouver
Print VersionConsumers now have the choice of how to receive their Yellow Pages™ directory in Vancouver
Vancouver (British Columbia), October 20, 2009 – Yellow Pages Group (YPG) announced today the introduction of its new Custom Delivery Program in Vancouver. Vancouver residents have one more month, until November 19, 2009, to personalize their directory delivery for the 2010 Yellow Pages directory. Through this program, Vancouverites will be able to remove their names from the distribution list, increase the number of print copies available per household, and select which of the directories available in their area they want to receive.
“Research shows that a majority of Canadians continue to use and value their Yellow Pages™ directory,” said Marc P. Tellier, President and Chief Executive Officer, Yellow Pages Group. “However, as a growing number of consumers turn to online local search tools to find local businesses, we want to offer them the choice to choose in which format they wish to receive our rich directory content. Our Custom Delivery Program is all about offering Canadians more options to find local businesses, anywhere, anytime, through our multiple platforms, namely print, online or mobile.”
The content of Yellow Pages™ print directories is available online at YellowPages.ca™ and Canada411.ca™, on mobile devices at mobile.yp.ca, via text messaging 411411 or through new YellowPages.ca Blackberry®, Apple iPhone™ and Google™ Android™ applications.
Vancouver households can easily customize their directory delivery by completing the online form at http://www.ypg.com/delivery, or by contacting Yellow Pages Group’s Distribution Call Centre at 1-800-268-5637.
Commitment to the Environment
In addition to addressing consumers’ evolving needs, the Custom Delivery Program is in line with YPG’s commitment to the environment and the company’s participation in the Changing the World, One Step at a Time program developed by Équiterre and supported by Green Communities Canada. This initiative encourages people and businesses to take steps to have a positive impact on the environment and the society.
YPG reminds Canadians to recycle their old directories once the new ones arrive at their doorstep. Yellow Pages™ directories are completely recyclable, and the outdated editions can be disposed of as part of regular municipal recycling pickup.
Further information about YPG’s environmental program can be found at http://www.ypg.com/environment.
About Yellow Pages Group
Yellow Pages Group is Canada's leader local commercial search provider. Each year, the company publishes more than 340 Yellow Pages™ and residential directories. YPG also owns and manages Canada's most visited online directories - YellowPages.ca™ and Canada411.ca™ along with CanadaPlus.ca™, a network of seven local city sites. YellowPages.ca™ can be accessed on mobile devices at mobile.yp.ca and through mobile applications on BlackBerry®, Apple iPhone™ and Google™’s Android™. Yellow Pages Group is indirectly held by Yellow Pages Income Fund (TSX: YLO.UN). For more information, visit www.ypg.com or for recent news on the Company, follow http://twitter.com/yellowpages_ca.
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Contact:
Perry Schwartz
Tel.: 416-412-5623
perry.schwartz@ypg.com
