Yellow Pages Group Continues Environmental Commitment With Participation in Défi Climat
Print VersionMontreal (Quebec), March 17, 2010 – Yellow Pages Group (YPG) continues its environmental commitment by inviting all employees in Quebec to participate in the 2010 Défi Climat campaign. Until April 30, YPG is encouraging employees to contribute to reducing greenhouse gases (GHG) by choosing to adopt environmentally-friendly habits from among a list of over twenty possible actions provided by Défi Climat.
Montreal (Quebec), March 17, 2010 – Yellow Pages Group (YPG) continues its environmental commitment by inviting all employees in Quebec to participate in the 2010 Défi Climat campaign. Until April 30, YPG is encouraging employees to contribute to reducing greenhouse gases (GHG) by choosing to adopt environmentally-friendly habits from among a list of over twenty possible actions provided by Défi Climat.
“Our participation in Défi Climat is part of the YPG overall approach to doing our part for the environment,” said Annie Marsolais, Director, Corporate and Marketing Communications, Yellow Pages Group. “We work in close collaboration with a number of environmental groups to continuously reduce our greenhouse gas emissions and to create a business culture where the adoption of eco-responsible behaviour is a priority.”
The Défi Climat campaign raises awareness for the fight against climate change in Quebec and, this year, aims to reach 600,000 individuals in their place of work or study. To participate, a person commits to adopting at least one of the habits among those proposed. Each action has an associated amount of greenhouse gas. A complete list of environmentally-friendly gestures is available at www.deficlimat.qc.ca.
Since April 2009, YPG has been a participant in the Changing the World, One Step at a Time program which includes a number of concrete measures put in place by YPG to reduce the company’s environmental impact. Last year’s launch of the ecoGuide, a valuable consumer reference tool filled with practical advice on responsible consumption, constitutes one of the guiding initiatives illustrating YPG’s environmental commitment. For more information on YPG environmental initiatives, consult our website at www.ypg.com/environment.
About Yellow Pages Group
Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company. The Company brings consumers and businesses together locally through its network of print, digital and mobile properties. YPG enables consumers to make smarter decisions, helping people find what they need wherever and whenever. The Company partners with businesses to build successful marketing and lead generation programs, helping them grow their business. YPG owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, and Canada411.ca™. YPG is indirectly held by Yellow Media Inc. For more information, visit www.ypg.com.
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Information:
Souad Gara
Senior Manager, Corporate Communications
514-934-2770
souad.gara@ypg.com
