Yellow Media Inc.

YellowPages.ca™ The First Online Directory In Canada to Integrate Facebook® Social Plugins

Print Version

Montreal, Quebec, April 21, 2010 − Yellow Pages Group (YPG) today announced at Facebook’s f8 conference in San Francisco the integration of Facebook Social Plugins that make the user experience more personalized and social on its flagship YellowPages.ca™ website.

With a single click of Facebook’s popular Like button, YellowPages.ca™ users can now highlight a positive experience with a local business or service directly on the site. Users will also have the ability to see the businesses their friends on Facebook “Like” and have the businesses they “Like” appear in their recent activity stream on Facebook.com.

“We are excited to be one of the first companies in Canada to feature this Facebook Social Plugin on our website,” said Nicolas Gaudreau, Vice President, Digital Media, Yellow Pages Group.  “With consumers increasingly looking for ways to share information with their friends online, the integration of Facebook plugins makes it easy for users to communicate positive experiences with our advertisers and also leverage the knowledge and experiences of their friends from across the world’s most popular social site.”

The Facebook Like plugin marks the latest addition to the recently re-launched YellowPages.ca which now also features a personalized user interface, enhanced video capabilities, user-generated ratings and reviews, and deals.

“Our online and mobile properties are becoming increasingly user-friendly and socially referenced experiences,” explained Gaudreau. “We continue to introduce new tools to help users make smarter local purchase decisions and new ways for them to then share those experiences with their friends and online social communities.”

About Yellow Pages Group
Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company.  The Company brings consumers and businesses together locally through its network of print, digital and mobile properties. YPG enables consumers to make smarter decisions, helping people find what they need wherever and whenever. The Company partners with businesses to build successful marketing and lead generation programs, helping them grow their business.  YPG is held by Yellow Media Inc. who owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca™, AutoTrader.ca, LesPAC.com, and RedFlagDeals.com. For more information, www.ypg.com.

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Contact:
Annie Marsolais
Director, Corporate and Marketing Communications
514-934-4016
annie.marsolais@ypg.com

Perry Schwartz
Senior Manager, Communications
416-412-5623
perry.schwartz@ypg.com