Trader Corporation and Obeo Partner to Offer Syndicated Listings on homeTRADER.ca
Print VersionOnline real estate destination features expanded resale property listings
Toronto (Ontario), April 22, 2010 – Trader Corporation, a Canadian leader in print and online vertical media, and Obeo,a leading provider of full-service real estate online marketing products in North America, are pleased to announce that they have partnered to bring users of homeTRADER.ca™ an expanded selection of real estate resale listings.
“With the addition of Obeo’s listings to homeTRADER.ca, consumers can now browse an even wider range of resale properties on our site,” said Geneviève LeBrun, Vice President Marketing, Trader Corporation. “Combined with our extensive tools and features on our site, the syndicated listings now provide consumers with an enhanced experience to find their perfect match.”
Thanks to this partnership, real estate agents and brokers across Canada can now extend the reach of their resale listings to more potential buyers.
“Our syndication partnership with Trader Corporation allows real estate professionals using Obeo’s services to gain substantial online exposure for their listings,” said Michelle Sharpe, Director Strategic Alliances, Obeo Inc. “We are proud to partner with a Canadian media leader like Trader that is continuously investing in the real estate marketplace to connect more buyers and sellers.”
About Trader Corporation
Trader Corporation (Trader) is a leader in print and digital vertical media and offers a broad set of services such as inventory management, web solutions, optimization of media spend and lead-generation campaigns. Trader caters to the automotive, real estate and generalist verticals. Its main print brands include Auto Trader™, Auto Hebdo™, The Bargain Finder™, Buy&Sell™, and Renters News™, and its online destinations, AutoTrader.ca™, homeTRADER.ca™, BuySell.com™, and LesPAC.com. Trader Corporation is owned by Yellow Media Inc., a subsidiary of Yellow Pages Income Fund (TSX: YLO.UN). For more information about Trader Corporation, visit www.TraderCorporation.com or for recent news on Auto Trader, follow us on Twitter at AutoTrader_ca or on Facebook at AutoTrader Canada.
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Media Contacts:
Mélanie Jolin
Trader Corporation
514-764-4000 ext. 4311
Mobile 514-231-8383
melanie.jolin@trader.ca
Michelle Sharpe
Director Strategic Alliances
Obeo Inc.
800-729-6236 ext. 5522
