Yellow Media

YellowPages.ca™ Mobile App for Smart Phone Hits Milestone With One Million Downloads Over 30,000 Downloads Each Week!

Print Version

Montreal (Quebec), May 6, 2010 – Yellow Pages Group (YPG) marked a key milestone in its accelerated digital transformation as it delivered its quarterly results today. On the heels of a new brand identity, a heightened focus on digital innovation and recent upgrade of its YellowPages.ca mobile application, the Company announced the YellowPages.ca mobile app has achieved its first million downloads on smart phones.

“It means a great portion of people with an iPhone™, Blackberry®, Google™ Android™ or Palm™ have already downloaded our flagship app on their phone and usage of our app continues to accelerate,” said Stéphane Marceau, Chief Marketing Officer at Yellow Pages Group. “We are delighted with this momentum, and to see that on-the-go, tech-savvy or tech-friendly consumers embrace our mobile service. Ultimately we aim to help people in making smart purchasing decisions wherever they go and regardless of the mobile phone they carry".

Beyond the million users of the YellowPages.ca app, YPG also serves hundreds of thousands of people through its other mobile apps including Urbanizer (mood-based local search) and RedFlagDeals (coupons and offers), as well as through its mobile web service at mobile.yp.ca for mobile users without a smart phone.

For more information or to download YPG mobile applications, visit www.yellowpages.ca/mobile.  

About Yellow Pages Group
Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company.  The Company brings consumers and businesses together locally through its network of print, digital and mobile properties. YPG enables consumers to make smarter decisions, helping people find what they need wherever and whenever. The Company partners with businesses to build successful marketing and lead generation programs, helping them grow their business.  YPG is held by Yellow Media Inc. who owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca™, AutoTrader.ca, LesPAC.com, and RedFlagDeals.com. For more information, www.ypg.com.

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Contact:
Annie Marsolais
Director, Corporate and Marketing Communications
514-934-4016
annie.marsolais@ypg.com

Perry Schwartz
Senior Manager, Communications
416-412-5623
perry.schwartz@ypg.com