Point2 Technologies Expands Canadian Online Real Estate Content with Trader Corporation
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Extended Property Listings Now Accessible to More Home Buyers Through New Syndication Initiative
Saskatoon (Saskatchewan) and Etobicoke (Ontario), May 19, 2010 – Point2 Technologies Inc. (“Point2”) and Trader Corporation today announced a new partnership to transmit, through a live data feed, property listings from Point2 to homeTRADER.ca, one of the growing real estate search site in Canada and a destination increasingly popular for its consumer friendly interface and rich content.
The partnership further extends Point2’s position as the leader in real estate listing syndication in Canada, and provides consumers coast to coast with one more key venue to browse tens of thousands of listings offered by the Point2 Agent (www.Point2Agent.com) user base across the nation, and by progressive real estate organizations such as the Association of Saskatchewan REALTORS®, in a timely fashion.
“Our site is a comprehensive real estate search destination that supports consumers in finding the right place to live. The site showcases property listings, as well as other practical information like maps, and neighbourhood amenities powered by Yellow Pages™ directories,” said Geneviève LeBrun, Vice President Marketing, TRADER Corporation. “Our partnership with Point2 allows homeTRADER.ca to extend its property listings content across Canada for the benefit of its 200,000 unique monthly visitors.”
“As more real estate professionals are opting to post their listings on various websites to maximize exposure to buyers, data accuracy and timeliness becomes a key concern. Hundreds of MLSs and Associations in the U.S., and now in Canada, are approaching the issue through technology, namely data syndication,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “In effect, syndication brings a new level of quality control and marketing power to the real estate profession.”
The content syndication partnership between Point2 and Trader Corporation offers expanded exposure to the Canadian real estate industry, on homeTRADER.ca. Since its creation in 2009, homeTRADER.ca has significantly increased its content and features to offer an accessible and comprehensive site that connects buyers with sellers. The site includes resale, rentals, new homes and condos listings. Agents and brokerages featured on the site through this syndication partnership will benefit from additional online presence.
Point2’s Canadian national real estate listing syndication partner network today encompasses 19 high traffic online destinations frequented by Canadian home buyers including homeTRADER.ca. In the United States, the Point2 syndication partner network includes 40 high traffic sites and search engines, enabling exposure on over 300 sites including major regional and national newspaper websites.
About Trader Corporation
Trader Corporation (Trader) is a leader in print and digital vertical media and offers a broad set of services such as inventory management, web solutions, optimization of media spend and lead-generation campaigns. Trader caters to the automotive, real estate and generalist verticals. Its main print brands include Auto Trader™, Auto Hebdo™, The Bargain Finder™, Buy&Sell™, and Renters News™, and its online destinations, AutoTrader.ca™, homeTRADER.ca™, BuySell.com™, and LesPAC.com. Trader Corporation is owned by Yellow Media Inc., a subsidiary of Yellow Pages Income Fund (TSX: YLO.UN). For more information about Trader Corporation, visit www.TraderCorporation.com or for recent news on Auto Trader, follow us on Twitter at AutoTrader_ca or on Facebook at AutoTrader Canada.
About Point2 Technologies
Point2 Technologies (www.Point2Agent.com) is one of the first web-based inventory management and online marketing software developers in the world, today serving customers in the real estate and heavy equipment industries in over 120 countries. Founded in 1996, Point2 has revolutionized heavy equipment marketing with its dealer platform, Point2 Manager (www.Point2Agent.com), and enabled Caterpillar Inc.’s global dealer network online, www.CatUsed.com, since 2001. Building on proprietary and patented technologies, Point2 also transformed real estate property marketing and created one of the industry’s largest national listing syndication and re-syndication networks in North America. Point2 markets its industry leading listing syndication and website solution, Point2 Agent (www.Point2Agent.com), in partnership with major real estate Multiple Listing Service organizations and Associations, seamlessly reaching and enabling syndication for hundreds of thousands of real estate professionals.
Point2 also owns and operates the real property consumer portal, Point2 Homes (www.Point2Agent.com), and the used heavy equipment marketplace, UsedIron (www.UsedIron.com). Point2 employs a staff of 115 at its Saskatoon, SK headquarters and its Vancouver, BC offices.
More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.
Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
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Media Contacts:
Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E.rnoujeim@point2.com
Trader Corporation
Mélanie Jolin
514-764-4000 ext. 4311
Mobile 514-231-8383
melanie.jolin@trader.ca
