Yellow Pages Group launches its first B2B ad campaign to (Re)introduce itself to businesses
Toronto (Ontario), October 18, 2010 — Yellow Pages Group today announces the launch of its first multimedia advertising campaign targeting Canadian businesses. The campaign’s theme – “Allow us to (re) introduce ourselves” –, aims at telling businesses that Yellow Pages™ is now digital and can help them get found online.
YPG wants to raise awareness about the fact it is Canada’s number one media Internet company, now offering a wide array of online solutions and exposure on mobile devices, in addition to its well-known print directory products.
The campaign’s debut coincides with Small Business Week on October 18 and will run until November 28 across Canada. It includes newspaper ads, 30-second radio spots, and a significant presence at selected small businesses conferences.
“We want to send the message, loud and clear, that we are now digital. We have digital solutions and we have media advisors who can help businesses make the shift to digital so they get found where customers are looking for them,” explained Stéphane Marceau, Chief Marketing Officer. “YPG’s online product portfolio can help businesses grow by attracting new customers,” added Marceau.
YPG’s network of online properties reaches over 11.5M unique visitors per month. Its mobile applications have been downloaded over 1.8 million times, making them the preferred local applications by many Canadians.
To download high resolution visuals of the advertising campaign, click here.
For additional information on Yellow Pages Group business solutions, visit getfound.yellowpages.ca or call 1-888-60-FOUND.
About Yellow Pages Group
Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company. The Company brings consumers and businesses together locally through its network of print, digital and mobile properties. YPG enables consumers to make smarter decisions, helping people find what they need wherever and whenever. The Company partners with businesses to build successful marketing and lead generation programs, helping them grow their business. YPG is held by Yellow Media Inc. which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca™, AutoTrader.ca, LesPAC.com, and RedFlagDeals.com. For more information: www.ypg.com.
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Public Relations Manager