Yellow Media Inc.

How car smart are you? autoTRADER challenges Canadians to test their Automotive Quotient

Print Version

Toronto (Ontario), November 25, 2010 – AutoTRADER recently launched a new interactive quiz that challenges Canadians to test their Automotive Quotient and find out how much they know about cars. The game consists of five rounds comprised of ten interactive questions integrating sound and video, with multiple choice answers. Players get points for answering questions correctly and can earn bonus points for rapidity. If they get the correct answers before their fuel runs out, they can move up to the next round.

“As a leader in the automotive industry for new and used cars, we decided to create a fun and interactive game to engage users and encourage both car aficionados and those less familiar with cars to playfully test their automotive knowledge”, said Stéphane Marceau, Chief Marketing Officer. “Once the game is finished, players can also easily recommend it to their friends and family and post their score on their Facebook profile,” added Marceau. 

The game is available for free on the autoTRADER Facebook page. Players need to be registered on Facebook.

AutoTRADER.ca is Canada’s number one destination for new and used cars through its print and online properties. The site attracts approximately 2 million unique visitors monthly (source: comScore Media Metrix).

Automotive Quotient was created by john st. agency.
 

About TRADER Corporation

TRADER Corporation is a leader in print and digital vertical media in the automotive, real estate and generalist verticals.  The Company offers a broad set of services such as inventory management, web solutions, optimization of media spend and lead-generation campaigns. Its flagship site AutoTrader.ca reaches over 2M unique visitors monthly. Trader’s main brands include AutoTrader.ca™, CanadianDriver.com, autoHEBDO.net™, BuySell.com™, and Renters Guide. TRADER Corporation is owned by Yellow Media Inc. (TSX: YLO). For more information, visit www.TraderCorporation.com.

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Information:
Fiona Story
Public Relations Manager
514-934-2672
fiona.story@ypg.com