Yellow Pages Group Reminds Toronto Residents of Print Opt-Out Program
Opt-out period for 2012 distribution of Yellow Pages™ directory in Toronto
closing on May 5, 2012
Toronto (Ontario), April 3, 2012 – Yellow Pages Group (YPG) is reminding Toronto residents that they have until Friday May 5, 2012 to opt-out of receiving their 2012 Yellow Pages print directory, scheduled for distribution in June in the Toronto area. This year residents will be able to access a revamped opt-out website at http://www.ypg.com/delivery to remove their names from the print directory delivery list as part of YPG’s Custom Delivery Program. The site has undergone significant design and structural changes to make it more user-friendly and to maximize the accuracy and efficiency of opt-out requests processing. Toronto households can also request to stop receiving their Yellow Pages directory delivery by contacting Yellow Pages Group’s Distribution Call Centre at 1-800-268-5637.
“Given that our Company offers a wide array of tools to help consumers search for a local business – from online, to mobile to print – we offer choice to Canadians consumers and provide them with the opportunity of opting-out of the print directory delivery list,” said Nicolas Gaudreau, Vice President Digital Media Acquisition and Retention at Yellow Pages Group. “Even with the availability of digital alternatives, the Yellow Pages™ print directory remains a premier resource for smarter local shopping and is still an integral part of our Yellow Pages™ 360° Solution for Canadian small and medium-sized businesses.”
Residential directories used to find personal phone numbers, commonly known as the “white pages” are available only upon request in Toronto. Copies can be obtained online at http://www.ypg.com/delivery or by contacting Yellow Pages Group’s Distribution Call Centre at 1-800-268-5637.
Yellow Pages directory content is readily available online at YellowPages.ca™ and Canada411.ca or through the Yellow Pages mobile application, downloaded over 3 million times. This mobile application is available on Blackberry®, Apple iPhone™, Apple iPad™, Google™ Android™ and Windows Phone 7™ at www.yellowpages.ca/mobile.
Commitment to the Environment
YPG encourages waste reduction and recycling efforts across Canada. The company has proactively reduced its directory paper consumption by 44% in the last three years through distribution and manufacturing initiatives. YPG also works with provincial recycling councils nationwide and regularly reminds Canadians to recycle their old directories as part of regular municipal recycling pickup once the new ones arrive at their doorstep. Outdated print directories have one of the highest material recycling rates in Canada, compared to other materials.
“Hashtag” for this release: #ypgoptout
About Yellow Pages Group
Yellow Pages Group is a leading digital company in Canada. The Company serves approximately 340,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX: YLO) which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca and RedFlagDeals.com™ The Yellow Media Inc. network of online properties reaches over 9 million unique visitors monthly.