Calgary Residents can Opt-out from Receiving the Yellow Pages 2012 Directory
Opt-out period closing on August 19, 2012
Calgary (Alberta), July 23, 2012 – Yellow Pages Group (YPG) reminds Calgary residents that they have until Sunday, August 19 2012 to opt-out of receiving their 2012 Yellow Pages print directory, scheduled for distribution in September. Calgary residents can visit http://www.ypg.com/delivery to opt-out or contact Yellow Pages Group’s Distribution Call Centre at 1-800-268-5637.
“Given that our Company offers a wide array of tools to help consumers search for a local business – from online, to mobile to print – we offer choice to Canadians consumers and provide them with the opportunity of opting-out of the print directory delivery list,” said Nicolas Gaudreau, Chief Marketing Officer at Yellow Pages Group. “Our goal is to ensure that the print directories are delivered only to those who wish to receive them. Therefore, we encourage Calgarians who do not wish to receive the directory at their homes to opt-out of the delivery list.”
Yellow Pages directory content is readily available online at YellowPages.ca™ and Canada411.ca™ or through the Yellow Pages mobile application, downloaded over 4 million times. This mobile application is available on Blackberry®, Apple iPhone™, Apple iPad™, Google™ Android™ and Windows Phone 7™ at http://www.yellowpages.ca/mobile.
Residential directories used to find personal phone numbers are available only upon request in Calgary. Copies can be obtained online at http://www.ypg.com/delivery or by contacting Yellow Pages Group’s Distribution Call Centre at 1-800-268-5637.
Commitment to the Environment
YPG encourages waste reduction and recycling efforts across Canada. The company has proactively reduced its directory paper consumption by 44% in the last three years through distribution and manufacturing initiatives. YPG also works with provincial recycling councils nationwide and regularly reminds Canadians to recycle their old directories as part of regular municipal recycling pickup once the new ones arrive at their doorstep. Outdated print directories have one of the highest material recycling rates in Canada, compared to other materials.
About Yellow Pages Group
Yellow Pages Group is a leading digital company in Canada. The Company serves approximately 340,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX: YLO) which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca and RedFlagDeals.com™ The Yellow Media Inc. network of online properties reaches over 8 million unique visitors monthly.
“Hashtag” for this release: #ypgoptout
Director, Marketing Communications