Yellow Media Inc.

Yellow Pages Group Recognized For Innovative Electronic Products, Advertising and Marketing Campaigns at Industry Excellence Awards

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Five of YPG’s programs rewarded by the global directory advertising industry

Montreal (Quebec), May 4, 2009 – Yellow Pages Group (YPG), Canada’s leader in local commercial search, was honored at the Yellow Pages Association (YPA) Industry Excellence Awards in San Diego, California last week. The Company received five awards including three gold, one silver and one bronze for its marketing and communications strategies.

The YPA Industry Excellence Awards recognize directory publishers, marketers and suppliers for outstanding achievement in the directory advertising business, an industry that generates $31 billion annually worldwide.

“It is an honour to be recognized by our industry and peers for the outstanding work our colleagues have done this past year,” said Marc P. Tellier, President and Chief Executive Officer, Yellow Pages Group. “By bringing innovative new products to the marketplace and delivering creative and memorable marketing and advertising campaigns, YPG continues to set the pace for the directory business in Canada and abroad.  We are all very proud of these achievements.” 

YPG’s Excellence Awards include:

Gold Awards

1. Marketing Innovation, Electronic Products – Mobile.yellowpages.ca (http://mobile.yp.ca)
2. Advertising and Promotion, Business-to-Business Multiple Media – Showcase Bundle Collateral
3. Non-Traditional Advertising, Consumer or Business-to-Business Direct Marketing – Dart Stunt

Silver Award

1. Marketing Innovation, Electronic Products – Enhanced Directory Plus

Bronze Award

1. Marketing Innovation, Electronic Products – Facebook Application (http://facebook.yp.ca)

Visuals of these campaigns are available upon requests.

About Yellow Pages Group
Yellow Pages Group is Canada's leader local commercial search provider. It publishes annually more than 340 Yellow Pages™ and residential directories. The Company owns and manages Canada's most visited online directories, YellowPages.ca™ and  Canada411.ca™, as well as CanadaPlus.ca™, a network of seven local city sites. Yellow Pages Group is indirectly held by Yellow Pages Income Fund (TSX: YLO.UN). For more information, visit www.ypg.com.

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Information:
Perry Schwartz
Yellow Pages Group
Tel.: (416) 412-5623
perry.schwartz@ypg.com