Yellow Media

Stéphane Marceau
Chief Marketing Officer

SEPTEMBER 14, 2010

Directional Media Strategies 2010
Directional Media Strategies 2010 takes place in a pivotal moment in Yellow Pages history. BIA/Kelsey’s latest global Yellow Pages forecast indicates digital will account for 39 percent of Yellow Pages revenues by 2014. We see 2010 as the year Yellow Pages shifts from a print-centric to a digital-centric industry. The future revolves around how publishers can best serve the needs of small business advertisers—with video, reputation management, mobile directories, group buying, SEM/SEO and more.

Nicolas Gaudreau
Vice President - Digital Media

SEPTEMBER 16, 2010

SOHO – SME Expo - Vancouver
Now in its 14th year, the Vancouver SOHO|SME Expo is recognized as the #1 business-to-business conference and tradeshow program.  The SOHO|SME Expo brings together business professionals, executives and entrepreneurs from all over British Columbia to learn, connect and celebrate business growth and success.

Matthieu Houle
Director, Mobile & Platforms

SEPTEMBER 17, 2010

FITC Mobile 2010
Back for its second year, FITC Mobile is one of the only events covering all aspects of mobile content development – jam-packed with presentations, demonstrations, and panel discussions. With some of the most interesting and engaging presenters from around the world, FITC Mobile is two days and nights that will leave you inspired, energized and awed!

Stéphane Marceau
Chief Marketing Officer

SEPTEMBER 17, 2010

Mobile Media World
The mobile marketplace is booming with new innovations, mass market consumer adoption and a global spectrum of opportunities. The mobile industry is a trillion dollar economy, with over 5 billion mobile consumers worldwide. Don’t be left on the sidelines and miss out on your share of the wealth being generated daily. Now is the time to understand and harness the next wave of new businesses, new services and new market opportunities to exponentially grow your revenues by going mobile.

Stephanie Lemieux
Director of Search & Content

SEPTEMBER 21, 2010

From Old to New - Transforming and Innovating your Information Environment
Stephanie Lemieux will take a look at some of the challenges facing her industry as it grapples with its dramatic evolution, from old to new, from print to digital media, and from data to content. What sort of information transformation does her business need, and what does it mean for her as a new employee, coming into an organization to bring about that change?

Marc P. Tellier
President and
Chief Executive Officer

SEPTEMBER 28, 2010

Rendez-vous financier Les Affaires - Les PMEs à l’heure du numérique (conference in French)

Matthieu Houle
Director, Mobile & Platforms

OCTOBER 19 2010

The Business of APIs Conference 2010: New York
The only conference dedicated to bringing together leading minds on APIs, apps powered by APIs and API centric business models, the 4th Annual Business of APIs Conference is coming soon to a coast near you!
Speakers include representatives from leading names in the API ecosystem including Netflix, The Guardian, CityGrid Media, USA TODAY, ezetop, City of London, Cap Gemini, Yellow Pages Group Canada, Quova and more...
 

Catherine Caplice
Vice President, Advertising Solutions

OCTOBER 19, 2010

Small Business Forum 2010
Find and develop relationships with the right customers, and they will lead you to new markets, new revenue and opportunities to innovate. Customers are the key to success in business. On October 19th, more than 2,000 entrepreneurs, prospective entrepreneurs and small business owners will attend Enterprise Toronto's 10th annual Small Business Forum. We're rolling up our sleeves to help you find and keep new customers!

Catherine Caplice
Vice President, Advertising Solutions

OCTOBER 27, 2010

SOHO – SME Expo - Toronto
Now in its 5th year, the Toronto SOHO|SME Expo is becoming the #1 business-to-business conference and tradeshow program in the Greater Toronto Area.  The SOHO|SME Expo brings together business professionals, executives and entrepreneurs from all over Ontario to learn, connect and celebrate business growth and success.

Nicolas Gaudreau
Vice President - Digital Media

OCTOBER 29, 2010

SOHO – SME Expo – Ottawa
Now in its 2nd year, SOHO is committed to growing the SOHO|SME Expo to becoming a premier event for small and medium size businesses in Ottawa. The SOHO|SME Expo brings together business professionals, executives and entrepreneurs from all over Ottawa and surrounding cities to learn, connect and celebrate business growth and success.

Matthieu Houle
Director, Mobile & Platforms

NOVEMBER 2 2010

CMA and Marketing Magazine’s Digital Day: e-Commerce – GeoTargeted and Mobile
As mobile and location services continue to grow, new models are emerging for promotions and deals. Mobile commerce and purchase decisions are changing in real-time through new initiatives including daily offers that are redeemed digitally and via mobile at point of sale. Marketers that are embracing and testing these new mediums stand to benefit from new users visiting because they are mobile and "close by". How does this impact the world of e-Commerce and what does this mean for marketers?

Louis-Jacques Darveau
Directeur général, développement stratégique

NOVEMBER 3 2010

Les Mercredis de la commercialisation: «Pimp my brand!» : l’art de choisir des marques «juridiquement» et  «commercialement» fortes (conference in French)
Louis-Jacques Darveau, Directeur général, développement stratégique, chez Groupe Pages Jaunes et Sébastien Roy, avocat et agent de marques chez Fasken Martineau combinent leur expertise dans le cadre d’une présentation portant sur le choix des marques dans l’industrie des TI ainsi que les effets bénéfiques liés au choix de marques fortes. Les sujets suivants seront abordés :

• Marques fortes versus marques faibles (aspects juridiques et publicitaires)
• Marques interdites
• Marques enregistrables
• Confusion de marques
• Situations fréquentes où les marques sont mises à l’épreuve
• Exemples pratiques de mariages réussis entre les aspects publicitaires et juridiques de marques
• Cas pratiques : lancement de nouvelles marques de Groupe Pages Jaunes

Matthieu Houle
Director, Mobile & Platforms

NOVEMBER 10, 2010

iPad, iPhone: la revolution mobile (conference in French)
Au Québec, les ventes de téléphones intelligents (plus de 174 millions$ en un an) ne cessent d’augmenter, entraînant le recours grandissant à des campagnes SMS, de tag marketing, des coupons mobiles, des applications iPhone et iPad, etc. Les marques d’ici doivent donc suivre cette tendance pour ne pas perdre leur avantage concurrentiel.

Cette Journée Infopresse sera l’occasion pour vous de découvrir les meilleures et les dernières pratiques en matière d’utilisation d’applications mobiles et de marketing mobile :

• Quels sont les facteurs-clés de succès pour une application iPad et iPhone?
• Comment utiliser la géolocalisation pour attirer des clients en magasin?
• Comment la réalité augmentée peut-elle offrir une expérience de marque différente?

Annie Marsolais
Director, Communications

NOVEMBER 25, 2010

Protecting your trade-marks and maximizing their impact on the Internet - Congratulations! Your trade-mark is now in danger…
It's true: the Internet threatens your trade-marks, amongst other things by complicating their management. Let Annie Marsolais from the Yellow Pages Group show you how to identify the Internet's specific impact from an advertising standpoint, and present some best practices for building and maintaining your trade-marks' relevance.

Matthieu Houle
Director, Mobile & Platforms

NOVEMBER 29, 2010

2010 nextMEDIA TORONTO - From Mass Media to Fragmented Media: The Rise of the Promiscuous Consumer
Do new platforms like the iPhone, iPad, Blackberry and Facebook hold the promise of the future? Which platforms should you embrace? Which models will generate revenue and how? As the age of mass media is reworked and the consumer becomes more promiscuous, what is the way forward for media?