Yellow Media

Matthieu Houle
Director, Mobile & Platforms

OCTOBER 18,  2011

Small Business Forum - 8 + 1 Ways to Leverage Mobile for Marketing. Now
Mobile marketing is being touted as the next big thing in business and marketing. Geo-location, geo-fencing, check-ins, mobile-optimized website. Are these buzz words or real marketing opportunities for entrepreneurs or small business owners? 6.6M Canadians now own a smartphone and that number will grow by 25% in the next two years. Soon, mobile will surpass online as the premier source of information. Matthieu Houle, Director Mobile & Platforms at Yellow Pages Group will share with you the top 8 ways you can start leveraging mobile for your business today.
 

Darby Sieben
Director, Business Development

SEPTEMBER 21, 2011

BIA/ Kelsey’s, “Directional Media Strategies 11”: Yellow API.com: A New ‘Open’ Model for Directory Content
Yellow Pages Group has been an innovator in its field by opening its API in September 2010. With the launch of YellowAPI.com, the company’s public application programming interface, developers are now able to stream local search content to over 1.5 million Canadian business listings. YellowAPI.com share some key learnings and milestones achieved since its launch.

Derek Szeto
Founder and General Manager
of RedFlagDeals.com

SEPTEMBER 15,  2011

RDV Media - New Group Buying Trend: opportunities for brands?
Deal of the Day, Groupon, LivingSocial, Beyond the Rack...: group buying sites have multiplied in just a few years. Today, many consider group buying sites as a key resource. Derek Szeto, founder of RedFlagDeals.com, Canada’s largest bargain shopping community, will outline the evolution of the deal industry and will showcase the opportunities that brands can leverage in this market.
 

Tracy Smith
Vice-President, Performance Marketing
& Go-To-Market

JUNE 14,  2011

SES Toronto
SES Toronto is organized and programmed by the SES Advisory Board and SearchEngineWatch.com, the leading authority on Search Engine Marketing (SEM), including SEO and PPC. The event will be packed with sessions covering topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more while offering high-level strategy, big picture, keynotes, an exhibit floor with companies that can help you grow your business, networking events, parties and more.
 

Matthieu Houle
Director, Mobile & Platforms

MAY 18,  2011

Salon eCom Montréal (conference in French)
Il y a eu le Blackberry, l'iPhone, puis Android et maintenant Windows mobile 7 : Comment la croissance fulgurante de l'utilisation d'internet à partir des mobiles intelligents et des applications embarquées transforme-t-elle les comportements des clients en ligne et crée-t-elle de nouvelles opportunités?
 

Matthieu Houle
Director, Mobile & Platforms

MAY 12, 2011

EADP - New revenue models in mobile and social local search
At the EADP conference, CEOs and other expert speakers will share their vision, strategies and experiences with social and mobile services as part of their print, online and mobile directories.
 

Marc P. Tellier
President and
Chief Executive Officer

APRIL 18, 2011

Search Starts Here – at the Yellow Pages Association 2011 Conference
One-on-one conversation with Marc Tellier, Yellow Pages Group president and CEO, and Neg Norton, YPA's President

Stéphane Marceau
Chief Marketing Officer

APRIL 18, 2011

Search Starts Here – at the Yellow Pages Association 2011 Conference: Leveraging the Value – The Sales Landscape in 2011
Long-term customer retention and effective sales have been the hallmark of the industry’s strength in delivering value to advertisers. Over the past year, alternative media players have set their sights on the lucrative local advertising market. A panel of c-suite publisher executives will discuss what implications this has on the competitive landscape. The panel will also highlight what their organizations are doing to continue building further barriers to entry and enhance their competitive immunity to the local advertising market.

Matthieu Houle
Director, Mobile & Platforms

APRIL 12, 2011

Mobile Marketing Conference - Geolocation Roundtable
Times are changing and smartphones and geo-location services are revolutionizing the way consumers shop. Gone are the days of window-shopping to find the “right” product. Matthieu Houle, Director – Mobile & Platform from YPG will lead a discussion on how to leverage existing mobile platforms and traffic to drive consumers to store, as well as reveal trends and innovations in that space.

Nicolas Gaudreau
Vice President – Digital Media

APRIL 6, 2011

Boule de cristal CRIM - Révolution mobile (conference in French)
Selon les tendances technologiques 2011 de Deloitte, la moitié du matériel informatique vendu sera composée de téléphones intelligents et de tablettes numériques. Sachant que la capacité et l'accessibilité illimitée des réseaux, la diversité des applications, l'adoption généralisée de terminaux mobiles puissants, la disponibilité de systèmes d'exploitation intégrés, les entreprises seront obligées de repenser leurs processus d'affaires. Regards de dirigeants au cœur de l’action de cette révolution qui bouleverse le monde des affaires et la société.

Annie Marsolais
Director, Communications

APRIL 12, 2011

Intracom 2011 - Félicitations! Votre marque est maintenant en danger! (conference in French)
Nous partagerons des pratiques pour protéger et maximiser l'impact de ses marques de commerce sur Internet en utilisant Groupe Pages Jaunes comme étude de cas.

• Résumé de l'entreprise et de ses défis
• Le pouvoir des consommateurs dans la perception et la réputation d'une marque
• La transformation du rôle des communications dans la gestion de la marque (ex : médias sociaux)
• Les tactiques de communications et de marketing pour changer les perceptions

C'est une réalité : Internet met en danger les marques de commerce, notamment en complexifiant leur gestion. Apprenez à identifier l'impact spécifique d'Internet du point de vue de l'annonceur, et les meilleurs pratiques pour créer et conserver la pertinence de ses marques.

Stéphane Marceau
Chief Marketing Officer

MARCH 30, 2011

Le Cercle des présidents du Québec (conference in French)

Matthieu Houle
Director, Mobile & Platforms

MARCH 17, 2011

Surprendre par des offres sur mesure grâce à la géolocalisation (conference in French)
Tout d’abord, qu’est-ce que la géolocalistion ? La géolocalisation mobile permet aux annonceurs de connaitre la localisation de consommateurs potentiels afin de leur envoyer des publicités contextuelles ciblées et pertinentes. On peut donc envoyer des offres promotionnelles, telles que des coupons-rabais, pour inciter les consommateurs à venir nous visiter. De belles possibilités pour l’industrie touristique de se démarquer!

Nicolas Gaudreau
Vice President - Digital Media

MARCH 3, 2011

Local Online Advertising Conference
How certain are you that your company is organized and staffed optimally to meet the intensifying demands of digital media? You'll have a chance to find out when we bring in noted "disruptive innovation" architect and authority Clay Christensen to keynote our Local Online Advertising Conference in New York.

Stéphane Marceau
Chief Marketing Officer

FEBRUARY 24 2011

Montréal Web Vidéo 2011 (confrerence in French)
Stéphane Marceau, leader d’un changement radical chez Groupe Pages Jaunes, ouvrira l’événement 2011 en nous parlant de sa vision et du virage vers le numérique de l’entreprise canadienne, chez qui les vidéos sont bien entendu un élément important de sa transformation.