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Montreal (Québec), September 21, 2004 – Yellow Pages Group (YPG) today announced a strategic agreement with Google that will make its business listings available on Google Local Canada, a new local search service that can be found at http://local.google.ca. As part of the agreement, YPG’s 2.4 million Canadian directory listings will be available on the new Google site, helping to provide users of the service with comprehensive local search results.
“The distribution agreement provides great benefits for both our customers and users conducting local searches,” commented Jean-Pascal Lion, Vice President - Electronic Directories, Yellow Pages Group. “In addition to YellowPages.ca™, it gives users another entry point to access our information which ultimately provides our advertisers with greater exposure. It really is a win-win situation.”
“With the backing of YPG’s up-to-date, extensive business listings database, this new functionality will significantly enhance the user’s experience when doing a search on Local.Google.ca or Google.ca by providing complete local Canadian information through a single source,” notes Mr. Lion.
According to a Kelsey Group study, 25% of all commercial online searches are now local in nature. Google Local addresses the growing online local search market and represents the next step in local search technology. YPG’s network of Web sites received 3.8 million unique visitors in July 2004 and Google Canada’s sites received more than 12.3 million unique visitors during that same period.1 With their combined reach in Canada – more than 72% of all Canadian Internet users – and their extensive data, YPG and Google should optimize the relevance and completeness of local searches.
About Yellow Pages Group
Yellow Pages Group is Canada’s largest telephone directories publisher and the official publisher of Bell Canada’s directories. Yellow Pages Group publishes annually more than 200 print Yellow Pages™ directories and the alphabetical pages reaching approximately 70% of the Canadian population. Yellow Pages Group also manages Canada’s most visited commercial online directories YellowPages.ca™, Canada411.ca, CanadaTollFree.ca, as well as the CanadaPlus.ca network, a leader in the local city sites market. Information about Yellow Pages Group can be found at www.ypg.com.
Caution Concerning Forward-Looking Statements
Certain statements in this news release may contain forward-looking statements. Such statements involve known and unknown risks, uncertainties and other factors that may cause the actual achievements to differ materially from those expressed in the forward-looking statements. YPG does not assume responsibility for the accuracy and completeness of the forward-looking statements and do not undertake any obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances.
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1 July 2004, comScore Media Metrix Canada. |
