Next generation technology consolidates Yellow Pages Group’s
 leadership position in local search

Montréal (Quebec), June 20, 2006 – Yellow Pages Group (YPG) has developed a unique online search platform, which allows users of YellowPages.ca™ to obtain structured results with unstructured queries. Like other search engines, users will now be able to perform intuitive searches with keywords like products, brands or even landmarks, while obtaining accurate results structured according to the needs expressed in numerous usability studies. Few other search engines deliver structured results like these.

The new, lightweight and uncluttered interface of YellowPages.ca is evolving away from its directory listings format and giving users instant gratification even when they don’t know which keyword to use when conducting a search. Until now, YellowPages.ca was relatively unforgiving if you didn’t know exactly what you were looking for. Not any more. To access the beta version of the new YellowPages.ca search engine, users simply have to visit http://beta.yellowpages.ca or go to the homepage of the current site and click on the beta site link.

Features that gratify
Instant gratification is the mantra of the YellowPages.ca development team, which is launching this beta version to obtain feedback on 95% of the features that will be incorporated into the final platform. New features include:

• Keyword search box lets users query with multiple keywords, brands, phone numbers and more
• Location search box allows users to search by landmark, region, postal code and more
• “Did you mean?” feature detects and corrects spelling errors that lead to ambiguity
• “Free call” feature instantaneously connects users by phone with queried merchants, using any type of telephone or network
• Tiered rankings help users identify national, regional and local players
• Online access to the entire database of Yellow Pages™ directories
• Refined search by brand, payment method, hours of operation and more

The key selling point of YellowPages.ca is its expanded universe of information. Not only does it provide information from publicly available URLs like other search engines, it also puts its proprietary data at the disposal of users, including business profiles, paid URLs, advertisements, menus, maps and more. YPG’s face-to-face sales force differentiates it from other search engines, which cannot provide the same depth and accuracy of content.

“Thanks to this fresh and rewarding technology, the Yellow Pages brand is evolving into the future – for new audiences and in new ways,” said Marc P. Tellier, President and CEO of Yellow Pages Group. “YellowPages.ca has truly become a ‘find’ engine and will enable us to consolidate our leadership position in the area of local search.”

Co-opetition
YPG is not shy about working with other search companies. In fact, the company will continue to explore relationships with the likes of Google and MSN that already use the YellowPages.ca backend for their own local search functions. The company sees strong potential in pay-per-click relationships with such online players, especially since they expand the visibility package that YPG can offer to its advertisers.

YPG will also sell sponsored links on other search engines to advertisers at a fixed price even though they are generally sold by auction with prices that vary from day-to-day. In effect, YPG will act as a broker and be selling “futures” for sponsored links on other search engine sites.

“With technology that integrates data from Yellow Pages directories and provides sophisticated keyword search functionality, we have developed a local search platform that is unparalleled in Canada,” said Mr. Tellier.

One of Canada’s largest Internet companies
YPG currently has an online reach of 35% in Canada, meaning one out of three online Canadians visits a YPG site each month. This makes YPG’s network of web sites the 6th most visited by online Canadians.

Including the sites of Trader Corporation, recently acquired, YPG has an online reach of about 45%.   No other directory publisher in the world has achieved this level of penetration in a specific territory. The company will continue to invest in its search engine to boost its share of the online advertising market.

About Yellow Pages Group
Yellow Pages Income Fund indirectly holds an approximate 96% ownership interest in Yellow Pages Group (YPG) and Trader Corporation. YPG is Canada's largest telephone directories publisher. It publishes annually more than 330 Yellow Pages™ and residential directories. The Company owns and manages Canada's most visited online directories YellowPages.ca™, Canada411.ca, as well as the CanadaPlus.ca, a network of seven local city sites. Trader Corporation is a Canadian leader in print and online vertical media with over 200 publications and 20 web sites covering four product verticals: automotive, real estate, employment and general merchandise. Its main brands include Auto Trader™, Auto Hebdo™, The Bargain Finder™ and Home Renters’ Guide™. For more information about the Fund, visit www.ypg.com.

For further details on the new YellowPages.ca search engine, consult the media backgrounder by clicking here.

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Annie Marsolais
Director, Corporate Communications
Yellow Pages Group
Tel: (514) 934-4016
annie.marsolais@ypg.com