SNAP Guides Inc., a division of Yellow Pages Group, publishes specialized guides targeting specific consumers' sectors.

The first two issues, which targeted the Home Improvement and Baby Boomers sectors, were launched in 2006 in the Greater Toronto and Montreal areas. The publications are respectively released as a special home-improvement issue of Transcontinental’s Style at Home and Décormag brands and the second one, Prime Living, as a specialized edition of the Good Times and Bel Âge magazines which are helpful reference guides designed to guide women and their families in the transition to a retirement lifestyle. These guides are also useful resources to help families take care of themselves and their loved ones.

In addition to the guides, readers are able to access the publication’s content and merchant information through their respective online versions at www.improvemyhome.ca and www.primeliving.ca.

Since 2008, another partnership with publisher St-Joseph Media gave birth to new hybrid publications.  MARIAGE Québec and Weddingbells magazines offer brides-to-be a Yellow Pages directory section within their biannual editions (Spring/Summer and Fall/Winter).  Published across Quebec, Ottawa, Atlantic Canada, Toronto and South Western Ontario, MARIAGE Québec and Weddingbells help brides-to-be plan and organise the wedding of their dreams. These publications are also available online at www.mariagequebec.com and www.weddingbells.ca respectively.

These partnerships have given way to the creation of original and innovative publications which have both; editorial and directory advertising sections that showcase St-Joseph's and Transcontinental's editorial expertise and Yellow Pages Group’s advertising know-how.

For more information, visit the SNAP Guides Inc. Web site.