New magazine and new online section on AutoTrader.ca will help
consumers find the perfect match

Montreal (Quebec), April 2, 2008 – Auto Trader™, Canada’s leading destination for used cars, is expanding its offering to include the new car market.  Auto Trader today announced the addition of a new publication, New Car, and a complete new section devoted to new cars on Autotrader.ca™ to help consumers find their perfect new vehicle, quickly and easily. Combined with Auto Trader’s existing publications and website, the magazine and online section launched today provide a one-stop shopping experience for both new and used cars. 

“Auto Trader is Canada’s number one destination for buying and selling vehicles and we want to further extend our leadership to the new car market,” said Paul Gallucci, Vice President, Online Services, Trader Corporation.  “These new additions to our product portfolio will provide Canadians with a more comprehensive shopping experience.”

Using the New Car Wizard on AutoTrader.ca, shoppers can compare vehicles by model, price range, seating capacity, horsepower and fuel consumption. They can also view high resolution photographs and check the inventory at their local car dealership, all from the comfort of their computer.

“Canadians consumers told us they want one online source to access consolidated information about both new and used vehicles,” continues Gallucci.  “Buyers often have a budget in mind when shopping for a vehicle, but they don’t know whether they’ll spend it on a used or new one. These new products will show consumers all their choices, both new and used.” 

The free New Car magazine is available in Toronto, Edmonton, Calgary, Vancouver and will be launched in Montreal in April.  Over 230,000 copies are distributed on a monthly basis.

Come meet your match
The launch of the New Car publication and online section is being celebrated with a racy TV ad campaign for AutoTrader.ca encourages car shoppers to “come meet your match”. The nation-wide advertising campaign aims at positioning Auto Trader™ as the most compelling source of automotive information in Canada.  

Autotrader.ca is the number one Canadian online car destination with over 2 million unique visitors monthly (source: comScore Media Metrix, February 2008). 
 

About Trader Corporation
Trader Corporation is a Canadian leader in print and online vertical media with approximately 200 publications and 20 web sites covering four product verticals: automotive, real estate, general merchandise and employment.  Its main brands include Auto Trader™, Auto Hebdo™, The Bargain Finder™, Buy & Sell™, Renters News™, and Home Renter’s Guide™.  Trader Corporation is owned by Yellow Pages Income Fund (TSX: YLO.UN). For more information about Trader Corporation, visit www.tradercorporation.com.

To see the new publication, click here. 

See the TV ads: Age | Anniversary | Research

*** Ad campaign clips are available upon request***

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For further information, please contact:
Dayna Lapkovsky
Senior Manager, Corporate Communications
(514) 934-2716
Dayna.lapkovsky@ypg.com