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Yellow Pages Group Rewards Small Businesses who Make a Real Difference in their Communities


$75,000 donated to winners and their charities of choice

Montreal (Quebec), June 10, 2008 — Yellow Pages Group (YPG) announced today the winners of its Platinum and Gold prizes under the banner of its Make It Real: Better Businesses for Better Communities program. Make It Real is a nationwide initiative dedicated to recognizing Canadian small businesses for their outstanding contributions to improving the communities in which they operate.

“Whether it’s through volunteering time, donating human or financial resources, coordinating a fundraising effort, or perhaps protecting or improving the environment, many businesses today are going out of their way to give back to their communities,” explains Annie Marsolais, Director of Corporate Communications for Yellow Pages Group. “As a partner to Canadian businesses for the past 100 years, YPG is delighted to once again be recognizing and rewarding the efforts of these 20 companies.”

Offered in 10 cities from coast to coast, the Make It Real program is open to small businesses of 50 or fewer employees. To be eligible to participate, businesses can nominate themselves or be proposed by another party for having demonstrated actions that resulted in the betterment of their respective communities. Participants are judged by local panels in each city, and winning companies in the Platinum category are awarded a cash prize of $5,000, with $1,000 being donated to a charity of their choice. For their part, Gold winners receive $2,500, of which $500 is donated to a beneficiary organization.

Recipients of the 2008 Make it Real awards

 

Winner

Beneficiary Organization

Abbotsford, BC

Platinum

Flyte Enterprises

Canadian Cancer Society

Gold

Rosborough & Company

CIBC – Run for the Cure

 

Kelowna, BC 

Gold

Kelowna Physiotherapy Associates

Total Restoration Cycling Team

 

Red Deer, AB 

Platinum

Sunworks Home and Garden

Red Deer District Community Foundation

Gold

Massage Above All

Safe Harbour Society

 

Grande Prairie, AB 

Platinum

The Rabbit Hole

The Odyssey House

Gold

TurCon Construction Group

The Odyssey House

 

Brandon, MB

Platinum

The Ultimate Centre

Canadian Cancer Society

Gold

MTS Connect

Westman Dreams for Kids

 

Kingston, ON 

Platinum

Kingston This Week

Martha’s Table Community Program

Gold

Impact Zone Martial Arts Family Centres

Heart and Stroke Foundation

 

London, ON 

Platinum

Protek Systems

London YMCA Children’s Safety Village

Gold

Hunter’s Disk Jockey Service Ltd.

Animalert

 

Halifax, NS 

Platinum

Bishop’s Cellar Ltd.

Feed Nova Scotia

Gold

Sore Sports Massage Therapy

Single Parent Centre

 

Sherbrooke, QC 

Platinum

Stevenson & Writers Inc.

La Rose des vents de l’Estrie

Gold

Valeurs mobilières Dejardins

Leucan Estrie

 

Saguenay-
Lac-Saint-Jean, QC

Platinum

Café Cambio coopérative de travail

Fonds de poche

Gold

LBR.ca – Le Bulletin Régional

Conseil régional de l’environnement et du développement durable

For more information about the 2008 Make it Real program, visit www.ypg.com/makeitreal.   
  
Yellow Pages Group
Yellow Pages Group is Canada's largest telephone directories publisher. It publishes annually more than 340 Yellow Pages™ and residential directories. The Company owns and manages Canada's most visited online directories, YellowPages.ca™ and Canada411.ca, as well as CanadaPlus.ca™, a network of seven local city sites. Yellow Pages Group is indirectly held by Yellow Pages Income Fund (TSX: YLO.UN).

Yellow Pages Group places great emphasis on corporate social responsibility in areas such as the environment, community involvement, charitable giving and corporate governance. In 2007, Yellow Pages Group was recognized by Macleans and Jantzi Research as one of Canada’s most responsible companies. For more information, visit www.ypg.com.

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Contact: 
Cristelle Basmaji     
Yellow Pages Group     
514-934-6894      
cristelle.basmaji@ypg.com