Toronto (Ontario), May 4, 2009 – Yellow Pages Group has selected TAXI Canada Inc. to develop and launch its new communications platform for its print, online and mobile Yellow Pages™ directories. The account will be handled through TAXI offices TAXI 2, and TAXI Montreal. The media buying and planning has been awarded to PHD Canada and Touché! PHD.

The assignment includes developing a long-term strategy that will encompass Yellow Pages Group’s current and future print, online and mobile products, as well as creative. “The strategic thinking from TAXI and PHD focused exactly on how we need to position our business for future growth”, said Jean-Pascal Lion, Vice President, Marketing at Yellow Pages Group. “We needed  partners who shared and understood our vision, and the boundless potential of our brand.”

“Yellow Pages directories are already an essential household staple that people think about when they have a specific need. But Yellow Pages Group’s offering is so much more robust. We want consumers to think about the company’s different platforms regularly and integrate them into their every day lives,” added Jeremy Gayton, VP, General Manager TAXI 2.

The new campaign platform will launch later this year.

About Yellow Pages Group
Yellow Pages Group is Canada's leader local commercial search provider. It publishes annually more than 340 Yellow Pages™ and residential directories. The Company owns and manages Canada's most visited online directories, YellowPages.ca™ and  Canada411.ca™, as well as CanadaPlus.ca™, a network of seven local city sites. Yellow Pages Group is indirectly held by Yellow Pages Income Fund (TSX: YLO.UN). For more information, visit www.ypg.com.

About TAXI
TAXI Canada Inc. (www.taxi.ca) and TAXI Inc. (www.taxi-nyc.com) are independent, wholly owned companies with core expertise in Strategic Planning, Advertising, Design, Interactive, Relationship Marketing and Content. Founded in Montreal (1992), the agency’s offices include Toronto and TAXI 2 (1992, 2006), New York (2004), Calgary (2005) and Vancouver (2007). TAXI was named Canadian Agency of the Year by Marketing Magazine in 2001 and 2005, and Strategy Magazine’s Agency of the Year award in 2002, 2003, 2004, 2005 and 2008. TAXI New York in 2007 and 2008 won the O’Toole Award for Creative Excellence from the American Association of Advertising Agencies. Client assignments in Canada include TELUS Consumer Solutions, Pfizer’s VIAGRA, Burger King, Heineken, Canadian Tire, Reitmans Group, Bombardier and Dairy Farmers of Canada. On the US roster are: General Mills, Johnson & Johnson, New York Life, Blue Shield of California, CBS Interactive, and Rail Europe Group.

About PHD
PHD Canada and Touché! PHD are the Toronto and Montreal offices of the PHD network, present in 45 countries throughout all continents. The PHD network is part of OMG (Omnicom Media Group), itself being a part of the Omnicom Group (NYSE OMC), one of the largest communication holding companies in the world.