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Yellow Pages Group Launches Mobile Search Application for Android™ Powered Smartphones


Montreal (Quebec), June 9, 2009 – Yellow Pages Group (YPG), Canada’s leader in local commercial search, has launched the YellowPages.ca™ local search application to provide consumers with a user-friendly tool to easily search for local businesses and people on smartphones running Google™ ‘s  Android™ operating system.

“Consumers are increasingly looking for relevant and useful local business information from their mobile devices when they are on-the-go,” said Jean-Pascal Lion, Vice President - Marketing, Yellow Pages Group. “The application puts the power of our network in the hands of Android users and gives our advertisers access to a significant number of potential customers."

The YellowPages.ca™ application includes the following features:

  • Business, Person and Reverse phone number look-up 
  • Save listings to your address book
  • Send listings via SMS or e-mail 
  • Actionable merchant page allows users to call, get a map, visit merchant’s web page, view merchant ad or launch video from a single page 
  • Local proximity-based search using the device’s built-in GPS (where available)

The application can be downloaded directly from any Android-powered smartphone by visiting the Android Market™.

About Yellow Pages Group
Yellow Pages Group is Canada's leader local commercial search provider. It publishes annually more than 340 Yellow Pages™ and residential directories. The Company owns and manages Canada's most visited online directories, YellowPages.ca™ and  Canada411.ca™, as well as CanadaPlus.ca™, a network of seven local city sites. Yellow Pages Group is indirectly held by Yellow Pages Income Fund (TSX: YLO.UN). For more information, visit www.ypg.com.

 

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Information:
Perry Schwartz
Yellow Pages Group
Tel.: 416 412-5623
perry.schwartz@ypg.com