Nicolas Gaudreau Vice President – Digital Media

Nicolas Gaudreau is Vice President – Digital Media for Yellow Pages Group. He was appointed to his position in September 2009.

Before joining Yellow Pages Group, Mr. Gaudreau was Vice President and General Manager of Nurun, a global interactive advertising agency. He was responsible for developing a strategy to expand existing markets, developing new customers and revitalizing existing customers.

During his 20-year career, Nicolas Gaudreau has also held progressively senior positions in the telecommunications, technology and engineering industries. Notably, as an executive with Bell Canada, he had demonstrated success in building the company’s online strategy. In his capacity as Vice-President, Interactive marketing, Mr. Gaudreau managed all aspects of www.bell.ca and grew online sales by 25% and increased self-service by 25% resulting in significant annual cost savings. Prior to that, Mr. Gaudreau held the position of Vice-President Marketing Quebec and was accountable for marketing activities for Bell Residential Services which included voice, video and Internet. In addition, he assumed marketing responsibility for the integrated marketing programs in Quebec and Ontario overseeing loyalty initiatives and customer experience.

In his past position as Vice-President - Marketing Product Management for sympatico.ca, Mr. Gaudreau contributed to building Canada’s largest media site, www.sympatico.ca, by increasing traffic by 200%, reaching more than six million consumers a month and surpassing Yahoo! and AOL. He also increased the portal revenues by 100% by launching innovative e-commerce and online media placement opportunities.

A graduate from McGill University, Nicolas Gaudreau holds a Bachelor's degree in Electrical Engineering with a specialization in telecommunications. Mr. Gaudreau also holds a Masters degree in Business Administration at the European Institute of Business Administration (INSEAD).