|
Montreal (Quebec), January 7, 2010 – Yellow Pages Group, Canada’s leading local commercial search provider, and The Weather Network and MétéoMédia, the leading sources for weather information in Canada, have signed a strategic partnership to display local weather on YellowPages.ca™, the country’s most popular online directory. The Weather Network and MétéoMédia’s online properties will also feature a YellowPages.ca™ search brick to help users find local businesses quickly and efficiently.
Under the agreement, users searching for business listings on YellowPages.ca™ will experience the added benefit of receiving locally relevant weather above the map section on the search results pages.
“The addition of local weather forecasts on YellowPages.ca™ is another feature within our online environment that will help consumers make better decisions, when looking for local information,” said Nicolas Gaudreau, Vice-President, Digital Media, Yellow Pages Group. “We are thrilled to partner with The Weather Network and MétéoMédia to continue providing Canadians with useful and locally relevant information.”
“We are extremely excited about having a presence on one of the country’s most popular and useful websites. YellowPages.ca is synonymous with local search and we are Canada’s weather leader, making this a natural partnership,” said Chris Willsher, Director, Affiliate Relations at The Weather Network and MétéoMédia. “By associating relevant local search results with reliable local weather through YellowPages.ca™ and our online properties, Canadians will have instant access to the information they need for planning their activities.”
About Yellow Pages Group Yellow Pages Group is Canada's leader local commercial search provider. Each year, the company publishes more than 340 Yellow Pages™ and residential directories. YPG also owns and operates Canada's most visited online directories - YellowPages.ca™ and Canada411.ca™ along with CanadaPlus.ca™, a network of seven local city sites. YellowPages.ca™ can be accessed on mobile devices as well as at mobile.yp.ca and through mobile applications on BlackBerry®, Apple iPhone™ and Google™’s Android™. Yellow Pages Group is indirectly held by Yellow Pages Income Fund (TSX: YLO.UN). For more information, visit www.ypg.com or for recent news on the Company, follow http://twitter.com/yellowpages_ca.
About The Weather Network and MétéoMédia The Weather Network and its French counterpart, MétéoMédia, are among the most popular media brands in Canada. They are the undisputed leader of weather information services in Canada across all mediums including cable, satellite, internet, wireless and newspapers. The specialty television networks are among the most widely distributed and frequently consulted television networks in Canada. The websites, the weathernetwork.com and meteomedia.com, are among Canada's leading web services. All wireless carriers now distribute The Weather Network and MétéoMédia on their services. As the leading source of weather services in the commercial market, energy companies, municipalities, road services and numerous other commercial clients have their weather information needs met by The Weather Network and MétéoMédia. The growth of The Weather Network and MétéoMédia can be attributed to the continued focus and commitment put into providing the very best weather information to Canadians whose activities are dependant on weather.
- 30 -
Information: Perry Schwartz Senior Manager, Corporate Communications Yellow Pages Group 416-412-5623 perry.schwartz@ypg.com
Deanna Langton PR Coordinator The Weather Network 905-829-1159 ext. 1358 dlangton@pelmorex.com
|