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Together, YellowPages.ca and Restaurantica to become Canada’s leading restaurant destination
Montreal (Quebec), January 25, 2010 — Yellow Pages Group (YPG) announced today that it has completed the acquisition of Restaurantica, one of Canada’s largest growing restaurant and dining communities. This acquisition gives YPG the opportunity to further enhance its local content and meet users’ search needs to find trusted recommendations and reviews.
Established in 2003, Restaurantica (www.restaurantica.com) currently lists some 400,000 restaurants, bars and cafés, with more than 200,000 user-generated reviews on these establishments in North America. Diners in local cities can search by specific neighbourhood and by cuisine type. With a strong membership base, Restaurantica is a preferred restaurant and dining online search resource, attracting more than 540,000 visits and over 1.7 million page views each month (source: Google Analytics, December 2009).
“Restaurants have always been among the most queried on our YellowPages.ca Web search engine,” underlines Nicolas Gaudreau, Vice President, Digital Media, Yellow Pages Group, “and it has been estimated that approximately 80% of dining decisions are significantly influenced by recommendations and reviews. This acquisition allows us to reinforce our commitment to helping consumers make smarter business decisions. Equally important is the benefit for the 50,000 restaurants across the country who advertise with us to attract even more hungry consumers every day through Restaurantica.”
“We are excited to join Yellow Pages Group and its team,” mentioned Lance Mohring, President of Restaurantica. “They are a leader in the local space which is ideal for Restaurantica to expand and evolve even more quickly.”
Following the completion of the transaction, Restaurantica’s employees have joined YPG’s team. The financial terms of the transaction will not be disclosed.
About Yellow Pages Group Yellow Pages Group is Canada's leader local commercial search provider. Each year, the company publishes more than 340 Yellow Pages™ and residential directories. YPG also owns and manages Canada's most visited online directories - YellowPages.ca™ and Canada411.ca™ along with CanadaPlus.ca™, a network of seven local city sites. YellowPages.ca™ can be accessed on mobile devices at mobile.yp.ca and through mobile applications on BlackBerry®, Apple iPhone™ and Google™’s Android™. Yellow Pages Group is indirectly held by Yellow Pages Income Fund (TSX: YLO.UN). For more information, visit www.ypg.com or for recent news on the Company, follow http://twitter.com/yellowpages_ca.
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Contacts:
Investor Relations Anne-Sophie Roy Director, Corporate Finance and Investor Relations Tel: (514) 934-2828 anne-sophie.roy@ypg.com
Media Perry Schwartz Yellow Pages Group 416-412-5623 Perry.schwartz@ypg.com
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