Vice President - Marketing

Geneviève LeBrun Vice President - Marketing

Geneviève LeBrun is Vice President, Marketing of Trader Corporation since June 2006. She is responsible for all marketing activities including the management of the brand portfolio for the automotive, real estate and generalist verticals.

Prior to that position, Ms. LeBrun was Vice President, Marketing of Yellow Pages Group and had been part of that company and predecessor businesses since 1995.  During her 10 years at Yellow Pages Group, Ms. LeBrun has played a key role in positioning the company as a market leader while overseeing the national marketing programs and product development. She was also responsible for all of the company’s external communications initiatives. She contributed to the sale of the company from Bell Canada in 2002, and then became one of the key players behind the renaissance of the Yellow Pages™ brand.

In 2003, Ms. LeBrun actively participated in the company’s initial public offering, the largest income trust IPO in Canadian history, and in the acquisition of SuperPages® in 2005. Following this acquisition, she helped re-introduce the Yellow Pages™ brand in Western Canada.  

Ms. LeBrun has acquired a well-deserved reputation for her team-building and team-motivation skills, as well as her ability to achieve common goals. In 2005, she was honoured by the Réseau HEC for her overall career achievements. She was appointed to the International Classified Media Association (ICMA) Committee in 2007.

Ms. LeBrun holds a Bachelor of Commerce and an M. Sc. in Marketing from the École des Hautes Études Commerciales (Montréal).